Master the world’s leading B2B VOC … proven to improve new product success.

Learn the only B2B-Optimized innovation system, New Product Blueprinting. It works because it begins with customer needs.

The New Product Blueprinting workshop is perfect if you want to…

• Learn Blueprinting: For $1495 you get this workshop, lifetime access to the Blueprinting Center (with BlueTools, BlueHelp, e-Learning and more), and a 12-month Blueprinter software subscription… all the resources you need! It’s best to apply your new skills to a real project after the workshop. If you don’t have seasoned Blueprinting colleagues, we recommend AIM coaching for your first project.
• “Check out” Blueprinting: Not ready to learn and apply Blueprinting? Just want to see what it’s all about? Click the $495 Trial plan when you register. You’ll have 30-day access to all resources.

A virtual public workshop in 2 half-days… with coached interview role-playing in small breakout rooms

• Two half-day (4 hours each) virtual workshop sessions.
• Access to ALL resources: Blueprinter^® software, Blueprinting Center, 31 e-learning modules, BlueTool^® aids, BlueHelp^® knowledge center.
• Hands-on practice of newly-learned interviewing skills in small virtual breakout rooms each day with an AIM coach.

Discover the only B2B-Optimized Voice of the Customer System!