EIG’s fourth Webinar on “Building a Resilient Enterprise” focuses on Exemplar companies that are able to continue to demonstrate their competitiveness by establishing a growth and innovation portfolio. The goal is to flip the typical new product and service development success rate from 10% to 90% (according to Christensen – former Harvard Business Professor and others). Often the failure rate is attributed to the uncertainties associated with the following challenges:
- Unclear unmet solution-neutral customer needs
- Discovering the right idea is like searching for the needle in the haystack
- Establishing a viable business model
- Estimating the adoption rate of new solutions
