Join Dan Adams, founder of The AIM Institute, as he presents their landmark research linking voice-of-customer skills and AI technology to new product success. Learn how some of the world’s largest firms are now using advanced technology in combination with well-honed human interviewing skills. And see how AIM’s research reveals which of 12 interviewing skills have the greatest impact on new product success. Participants will receive a free copy of AIM’s extensive research report on this topic.
Key takeaways:
-Learn what’s coming in terms of integrating Artificial Intelligence into customer insight.
-See the research linking VOC skills to understanding customer needs & new-product success.
-Explore 10 ways to virtually eliminate commercial risk in the front end of innovation.
-Learn practical ways to employ advanced technology in highly productive customer interviews.
