Industrial Market Insight was established in response to the realization that, in today’s competitive environment, manufacturers focused on providing the highest quality products at globally competitive prices often recognize they under-invest in long-term programs and strategic marketing support.
Although more business data is available now than ever before, companies often struggle to find the resources to analyze the data and turn it into action. Industrial Market Insight understands this from first-hand experience and was formed to provide this function for clients.
In addition, Industrial Market Insight has the expertise and resources to help you explore new market spaces and product ideas, or to help establish new marketing processes. The company uses a disciplined, data driven approach influenced by New Product Blueprinting, Design for Six Sigma, as well as other classic marketing fundamentals.
Areas Covered:
Global
List of Product/Service Offerings:
Industrial Market Insight can help you explore segments in great depth and mine them for new opportunities. Using research techniques designed for B2B, including New Product Blueprinting, we can help you target market segments for further exploration, uncover and identify the most pressing unmet needs, identify the attractiveness of new product concepts, and create a well defined new product development program for your team.
Industrial Market Insight can using proven problem-solving methods and analytical tools to diagnose commercial issues to improve margins and performance. Our experience in Total Quality Management (TQM), root cause analysis, plus statistical and analytical methods leads to measurable results and lasting performance.
Industrial Market Insight can:
- Boost margins by improving pricing practices and capturing value
- Streamline workflows to improve efficiency and reduce costs
- Improve reliability and consistency of products and services; eliminate waste, inefficiencies, and reduce cost
Value Proposition:
- Experienced industry professionals, not generalists
- Access the best B2B marketing practices used across industries
- Accelerate product development efforts and improve ROI of research dollars
- Receive unbiased outside viewpoint on market dynamics
- Save money compared to hiring full-time employees
